♪ >>> capital of vietnam attendees at this event dress as character trs popular japanese monoga.hese young people raised in a period of rapid economic development are known local ly s the 9x generation. most were born in the 1990s at government economic reforms began to bare fruit. . popular culture floded in from overseas. one form that had a particular impact was japanese mon ga. . here is one website that's been a big hit with the 9x generation. work is uploaded for free and rated by readers. the site then crowd sources funding to publish print edit n editions of the most popular stories. set up two years ago, the service is run by production firm comicola. to date it has published 20 experimental aimed at young people. at the heart of the activities are two young creators who have worked together since high school. but here in vietnam, strict publishing regulations still hinder this fledgling culture. >> just two weeks after it was released, it's just a pun many young people use. >> reporter: can culture take root in vietnam? we focus on the southeast asian nation's home grow