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ed: i don't know if that means if you are driving down the 101 in california, you are heading to montaukthe weekend, long island, you're going to see billboards everywhere -- traditionally they have not advertised on normal channels. they have not had the need. it has been by word-of-mouth. tesla owners taking their experience to others. but there was an admission from elon musk that if they spend on advertising they could reach an audience they have not tapped. guy: is this admission that the competition is serious? ed: that is the question. tesla maintains the demand outpaces their ability to supply. the example we discussed on bloomberg radio is afforded and the f-150 lightning. there is evidence that people who buy those cubs have always done so. there is brand loyalty. now ford has an electric version. if tesla were to advertise, would they reach a customer base in the u.s. in particular that is brand loyalty to names that are not tesla? remember the super bowl example. tesla never ever ties is at the super bowl. yet after every super bowl, they post a chart of google search. when g

and tom had just published a book, this fishing boat that went down off montauk back in the thirties, in the fifties, overloaded rogue wave, hit it and he said, listen, what's your next project? i said, i don't know. i still work for magazines at the time. and he said, well, it was researching ran across this typhoon i calling it holes these typhoon. three destroyers turned broke in half man 60 foot waves you know more lost in the battle of midway you you should look into that and looked into it and i said wow this is a great story here. so i called my agent my literary agent, who knows. tom also now represents tom. and i told him this and he yeah, that's tom's story. i said, no, no, no. tom's given it to me. no, no, no. and he said, in my literary our literary, he's old school. he's not like the kind of guys see slick seattle. he's old school, he's got values and, ethics. and he said he said, no, that's tom's story. i said no, no, you don't understand, tom said i could. he said, i'm not i'm not ripping you on this because it's tom's story. now, if you two want to write it together, t

and tom had just published a book, this fishing boat that went down off montauk back in the thirties, in the fifties, overloaded rogue wave, hit it and he said, listen, what's your next project? i said, i don't know. i still work for magazines at the time. and he said, well, it was researching ran across this typhoon i calling it holes these typhoon. three destroyers turned broke in half man 60 foot waves you know more lost in the battle of midway you you should look into that and looked into it and i said wow this is a great story here. so i called my agent my literary agent, who knows. tom also now represents tom. and i told him this and he yeah, that's tom's story. i said, no, no, no. tom's given it to me. no, no, no. and he said, in my literary our literary, he's old school. he's not like the kind of guys see slick seattle. he's old school, he's got values and, ethics. and he said he said, no, that's tom's story. i said no, no, you don't understand, tom said i could. he said, i'm not i'm not ripping you on this because it's tom's story. now, if you two want to write it together, t

the dark side to those huge followings inside the mormon montauk community sex scandal. >> i don't knowone of the influencers dragged into the controversy who denies any involvement breaking her silence. >> everything about it was overwhelming and i honestly did not think i would

you're looking at a live picture of montauk, long island. getting ready. of the 42.3 million people, to be exact, expected to travel, aaa says 37 million of them will drive. but before they hit the highway, they're getting hit hard by high gas prices. we have madison alworth in secaucus, new jersey, with the latest. how high, madison? >> reporter: hey, lauren. you know, prices, they are 23% compared to pre-pandemic memorial weekend standards, but it's not stopping anyone. look at the road behind me. the traffic already started so, clearly, some of those 37 million, they're already are on the road and making their way to their destination. everyone i paying those higher prices. looking at the average odd the, we're talking $3.57 a gallon. like i said, that's up 23% compared to memorial day pre-pandemic. but despite the lofty prices, it's still down $1 from last year. that's when gas was, obviously, much higher, pretty much on the verge of $5 there. at the pump you can't control the price of gas, and and right now on the road you can't control the traffic, s