68% of the date market and replacing -- vape market and replacing traditional cigarette with the moorestownitish american tobacco down, japan tobacco down about 15%. e-cigarette are growing, the group 3.5% this year. cigarettes are going down, they went down 4%. people are not quitting traditional cigarette, replacing them with vaping. is asking them for more information about how juul markets to teenagers. what are there regulatory challenges? >> fda said we need to know more about the product, what are the health concerns, provide us with your research, and tell us about your internal marketing materials, what were you talking about in meetings and are you trying to target children? that is an audacious act. they say they do not target children and you have to be 21 to purchase. brad: even though they can be colored flavors? olivia: they have tapered that down, other companies, one called candy pen. juul is successful but other vague and companies -- vaping companies have more kid friendly flavors. brad: the health questions they will get? they could say this was a healthy alternative to