. >> reporter: moorman points to sprint's unlimited data strategy as one that may benefit from the new wireless technology used by the new iphone. >> susie: scott sutherland says apple's new phone stands apart from everyone else. he's equity analyst at wedbush securities. so, scott, is this apple iphone just a nice new techy device? or is it a game changer? >> you know, i think it's almost a game changer, it is a bigger upgrade than the 4s was. this is faster and bigger. i think those are two of the key selling points for any smart phone. >> susie: so people are saying this is the kind of phone that people will line up, they'll stab in line, a wrap around the apple stores to buy it. what kind of sales are you expecting? >> you know, we've initially put 6 million units into our model for the last 10 days of this quarter. i would not be surprised to see as much as 10 million some at the expense of older phones, but most of that is incrept al, and that will be about 40% of their sales if they do 10 million of their unit sales. >> susie: how does this compare to other iphone launches? >> l