she's an amazing moose chili cook, by the way. i have eaten it up and alaska.ly determined to have this direct connection to her audience, so it has been a pleasure. >> moose chili? i can only imagine. this is $9.95 a month and it will cost more if you want additional personalities. can you share any information about how you living the revenue between the personality and tapp? >> we really don't discuss the financials, especially individual relationships. but what we can talk about is the subscription model in general. it is superior to the advertising model online because the amount of traffic we need to generate to generate enough revenue to become profitable is much smaller than the amount of traffic you need to become profitable when you are advertiser-supported. any advertiser-supported universe, you need almost a l.a. and hits to generate $5 million a year. you need a fraction of that in a you need a fraction of that in order to generate $5 million a year in the subscription model. you need 50,000 subscribers and you are generating $5 million year. >> 50

she's an amazing moose chili could by the way.it up in alaska and she's determined to have this direct connection to her audience. moose chili? i can only imagine. let's talk about the rent share. and will9.95 a month cost more if you want additional personality. what is the benefit to tapp here? >> we don't discuss the financials, especially individual relationships. we can talk about the subscription model in general. superior to the advertiser model online because the amount of traffic we need to generate to generate enough revenue to become profitable is much smaller than the amount of traffic you need to become profitable when you are advertiser supported all stop -- advertiser supported. you need hits to generate millions of dollars year. you need a fraction to generate $5 million in the subscription model. basically you need 50,000 subscribers and you are generating $5 million a year. so 50,000 subscribers. is that what you are aiming to get? >> we don't have any particular goals. this is a new model for everybody and we ar