she is an amazing moose chili cook. i have the knit up in alaska.ve thisined connection to her audience. >> moose chili. i can only imagine. let's talk a little bit about the price. it will cost more if you want additional personalities. can you share information about you are splitting the revenues between the personality and your company? >> we really don't discuss the financials. especially with individual relationships like this. but we can talk about is the subscription model in general. it is superior to the advertiser model online. traffic we need to generate in order to have enough revenue to become profitable is much smaller than what you need to be profitable when you're are advertiser supported. they interview with founders of tap. blackberry talks to us about the future of the smart phone maker. i asked him tea questions. can he really turned around? find out all the answers next. ♪ >> welcome back to the best of "bloomberg west." i am emily chang. like perry has had its share of troubles over the past two years. the company's global sma