with mopub it is easy for developers to add mopubs monetization to the app and we make money.ere's revenue there for both developers and twitter but that's not our success metric. our success metric for this aunch is building a suite of tools that is so important for developers that it's the first thing they embed when they build an app. >> over time what's the business model for this? >> if we achieve what we set out to and every developer, any time thail they build an app, whether it's two people in a garage or a company like mcdonald's, if every time they build an app, the first thing they do is integrate fabric that's going to afford us a lot of opportunities longer term. >> there's been some question about google's ability to transition in terms of mobile advertising, we saw with google earnings last week. how big an opportunity is that for twit her >> mobile advertising, we've been mobile since day one. age big part of the power of our platform is that our advertising is nate toiv twitter. promoted tweets are just tweets and live within the twitter timeline that means wh

with mopub, it is easy for developers to add monetization platforms to a net.ake revenue through that. there is value there. that is not the success metric. our success metric for this launch is building mobile services that are so valuable that that is the first thing they embed. >> you are on the business side of the team at twitter. over time, what is the business model for this? >> if we achieve what we set out to, and every developer builds an app, whether it is two people in a garage, if they integrate fabric, that is going to afford us a lot of opportunities longer-term. >> there has been a lot of questions about google's ability to transition in regard to mobile advertising. how big of an opportunity is it for twitter? >> we have been mobile since day one. one of the big powers of our platform is the advertising is native to twitter. promoted tweets are just live within the timeline. wherever used twitter, our business model follows. you're consuming tweets and we can place relevant tweets as well. whether it is desktop or mobile, our business model flo

another was mopub, the leading mobile platform. >> why work with twitter?azing thing about fabric is that it is useful for everyone from app developers in a garage to the biggest builders in the world. we brought together fabric, crashlitics.b and it helps get more users and monetizes more efficiently as well >. >> the goal is for twitter to be a more mobile services company. how does that work? >> it is evolution for twitter. for seven years, it has been synonymous with the twitter application and it will still be a major focus for us. twitter the application reaches every corner of the world and we build a vibrant and growing business around it. but this is the next step for twitter, us becoming a key player in the mobile ecosystem going forward. we all know mobile changes everything and we have been a mobile company ever since we started. so we are able to bring our expertise, our scale and helping every other developer build a better mobile app. >> twitter famously cracked down on 30 -- on third-party users. how can developers be sure that they can trus

the key it is was mopub originally when they couldn't get up to snuff with maus. now we're looking at lauged off versus logged on. when you're looking at a link and you get driven into that twitter hub, i think that has to be quantified. i think it's a matter of time before they quantify it. it's not that's it never going to be quantified. i'm still in the name. >> we'll keep track of twitter here. it is down by nine 9 plus%. >>> oil prices dipping below 80 bucks today. but this are factors brewing that could lead to a virtual oil price collapse, as in 10 bucks a barrel kind of collapse. he'll explain. that's next. >>> buffalo wild wings, manitowoc, all moving higher. all those earnings reports straight ahead. uld use some hel. smart sarah. seeking guidance. just like with your investments. that sets you apart. it does? it does. you're type e*. and seeking another perspective is what type e*s do. oh, and your next handhold... is there. you don't have to go it alone. e*trade gives you the support and guidance to make informed decisions. are you type e*? opinions. t

atlas, as well, of course twitter with mopub and investors treat them differently and the prospects differently digging in here. >> jon, thank you. twitter down 1.5% on the news of that departures from our jon fortt. jan hatzius sticking with his fed rate hike prediction. jan joins us now to explain with our panel. welcome. first of all -- >> nice to be here. >> -- this was a hawkish statement relative to what you were expecting. yes? >> yes. i mean, i wouldn't overstate it but it was on the hawkish side because i didn't expect them to tone down the significant underutilization as much. i think in addition, a lot of people in the markets had looked for a bigger downgrade to the inflation language which also didn't happen. they did a little bit on that but fairly grudging. overall i think it was a little on the hawkish side. >> why do you think that is? >> why do -- why did they not go fourther in that direction? >> yeah, yes. >> things haven't changed that much. generally we have the same view on growth. last employment report was, you know, it was better. use x is coming down. this broad measu