. >> a lot of things that men, moreften than not, ta about is theours they spent playing wi legos, and how that smarted an interestn buildin things why can't we give girls legos. we can give legos to girls. some love it. for a very longime they have been overtly marketed to boys and ere is a cultural thing you have le g, o man, o bob the builder, erector sets, it's so even i a gl likes playing with building blks, which they do, they may get teaser made fun of, or the parents don' >> you mentioned bob the builder,t's not bob t builder, shouldou go to hollywood and say i have a wonderful character, can't you make aartoon out of it, is there a film, how do we alter th stereo pe? >> that's what we're trying to do. we're setting a foundion so i hope we can become a feel role model character for girls. we wansomething other than barbie and princesses. someone tha is a inventor that likes making things. >> witut getting too specific, i would say that the wooden locks ar neither a girlr a it is legos with spaceips that may be more of a boytoy. >> iould arguehat every toy is a toy, anyone can p