i'm morgan brennen. shares of mcdonalds rose. the recipe for success, premium hamburgers and cheap soda. mcdonald's turnaround strategy, which included overhauling its menu is taking hold. shares of the fast food chain rose 4 1/2% to a record. so far this year, the stock has gained about 30%. trippe miller joins us now to talk about that. welcome, nice to have you here. >> the success of this report is being laid at the feet of mr. easter brook and his turnaround plan and it is being very successful, would you agree with that? >> i would agree with it, steve's done a marvelous job turning around, mcdonald's in an 18 month period. we believe the strategy he was implementing in europe prior to taking over the entire company is serving investors well, we think it's a great start, and hopefully an early sign for more good things to come for the company and shareholders. >> what are they changing about the food specifically? >> specifically, they're going to higher quality. one of the things you see out there is a demand for fresher,