. >> morgan walmac and her parents ronnie and bonnie who run education express are the competition in question but frankly you'd never know it. >> i don't like saying that they're competitors because they are our friends. >> the majority of our customers that are repeat customers know that we have a relationship together. when they pull out their discount card from either store, oh gosh you're not shopping there, and he does the same. >> there are three stores two of them close to toby's business. the winston-salem location is to the north of all about education, another is to the south in concord. both are in malls. if you look at a map, you might think there's no overlap, but you'd be wrong. >> we have customers that come in every day a lot of times that are telling us hey, i've been to the winston-salem store, i've been to the concord mills store. >> they're always at our county talking about all about education. >> they know the clients they share are willing to go the distance to find the workbooks, brain games and school supplies for the students. >> there are not a lot of store