i live in morky the anti-smoking campaigns are gruesome. do you think it's time for the messaging to become more blunt? >> maybe it was two weeks ago, nicolle, you always showed the ct scans i post on social media, and i encourage anybody -- i will share it again. i personally believe that we need to be blunt. i don't mean that we need to fearmonger here, but need to be blunk about what covid-19 does to the lungs. absolutely. i think there's room to be more blunt, to be clear about what these vaccines do and what they do not do. listen, nobody gets a vaccine to prevent sniffles. nobody gets a vaccine to prevent mild infections. we need to be focusing on what covid-19 does to the lung, show that in pictures, tell stories, and focus on that exclusively just like we did with the smoking campaign. claire, the damage that donald trump did by refusing to model behavior has taken effect. i'm sure you see it where you live. president biden has done a remarkable thing in corralling supply of vaccine that is in another universe from where it was on t