just before meyer had got there in the company had gone through several ceos in a short period of time. there was an interim ceo named tim morrison and after that there was a permanent ceo named scott thompson, who was put out of the company for lying on his resume. all of that happened within the period of a year. it was so tumultuous that there were a lot of expectations at the company, which is to say let's hire this interim ceo. he has a vision for what do with the company. that had been the expectation. one july day marissa mayer was hired as the ceo of yahoo! and people were shocked. it was such an upset. basically what happened was in 2011 yahoo! fired its ceo. she gets a phone call. she is in new york and gets a phone call from the chairman who starts reading a script. she says it sounds like you are reading from a script, why don't you have the guts? she was fired. it was very public and very well-known. over at google one of meyer's long time confidant's, a person who really helped her career along, a person named gabriel stricker. he was a pr guy at google. he made her into something of a business celebrity. he helped.