money and the moscone expansion district. tourism improvement district, most of it goes to san francisco travel for sales and marketing efforts. so our sales missions, we've reached over 220 meeting planners that year in washington d.c., chicago, and we've had 50 trade shows and we run the visitor information center located at holiday plaza and we service over 400,000 vis terse a year per there. we had about $1.3 billion in direct spending from visitors. we partner with s.f.o. on new air service. we've hosted 900 travel professionals, most of these are media professionals that then write stories on san francisco and as you see in the next bullet point, has $5.8 billion media impressions which equate to more than $375 million in value by hosting those journalists. san francisco travel.com continues to increase year over year with 6.3 million visitors and a direct spend of $216 million. again, we are very active on social media facebook, twitter and instagram and all of those followers and impressions go up year after year. also