. >> announcer: stay tuned to learn more, but first, here's your host, amy motta. >> hello and welcomeintroduce you to the next generation in the shark navigator family of no loss of suction vacuum cleaners. it's the new navigator lift-away, and to show you what i mean, i'd like you to meet the c.e.o. of shark, mr. mark rosen. >> hi, amy, how you doing? >> hi! great! >> this new navigator lift-away is incredible. [powers up vacuum] it's lighter, it's quieter, it's more powerful and check this out. >> wow! >> look at that swivel steering! it makes it easier than ever to get around your home, around the furniture... look how quickly i can clean. >> i like that. [vacuum powers down] why do you call it the lift-away? >> you see, while you can have the quick release wand pop off like that, you can also just press this button and check that out: you can have portable no loss of suction whenever you want so easily. look how easy it is to pop that back on... that's it. >> i've never seen a no loss of suction vacuum that does that. >> amy, there's one more thing about my new navigator lift-away