i love it because i'll say, okay, i want to learn about mozart. put it in, learn, five hours, and the ring -- when i was in vienna, and was trying to explain to people why i like them, and, no, songza. not politically. >> yeah. it does so point to the idea of cureation, part of the beats deal from apple. as was said at the code conference, it's about having a selection of music not computer generated. it's different somehow. >> interesting. i never heard of spotify until you mentioned it on air. now i'm like what was i thinking? the services -- i like sirius -- >> downloading music, now, of course, streaming now, spotify, pandora, you name it. one expects google will make this a larger service, no doubt. i wonder if it's beneficial to the music companies? i believe it may well be who are paid more in royaltieroyalties, again. >> right, hasn't thought of that. >> universal music is out there. warner music, again, maybe who owns that thing is going to have wandered into something that will be a positive, but don't forget that as streaming becomes mo