mr. atkinson, you noted that there were many beneficial uses of tracking apps and mention examples of the loved one locator, project lifesaver, if someone has autism, dementia, alzheimer's, family members are track and make sure there is a safe zone that they stay within. in the billceptions for that, but some concerns have been raised where there are situations where a sibling, a close family friend, or others who are not a parent or legal guardian might want to be involved in that. do you want to address that in more detail? it's important to understand that stalking is not a technological term. it's a behavioral term. the technological term. i do not believe, nor does the bill do this, but we should and tracking applications. enormous benefits for families and others who want to know where their device is, where their family members are. we need to make sure that we can go forward with that. but i'm somewhat concerned about , i don't believe we will end up with a situation where companies will change their names and they will just be family trackers. fundamentally, i don't know how .e

mr. mastria, both you and dr. atkinson have referred to digital advertising alliances self-regulatory program for mobile marketing as a model program. just so i'm clear, you issued this code in july of 2013, but you're not enforcing it, is that correct? >> the code was issued in july 2013. there had to be several operational steps that have to be put in place before it can become operational. one is that there had to be a standardized way for companies to display the notice to consumers. that happened in april. and the next step is to have an app so that consumers can express their choices. the next step after the app would be the enforcement would come. once consumers make a choice, we want to make sure that choice is honored and that companies are held to honoring that choice. >> that is monitoring program in theory. >> no the desk top version of this has been around for almost four and a half years. we have a great pedigree to show that in fact we do put the tools on the market that we say we will. >> can i ask, ms. gre

mr. atkinson in the second panel will note that there are certain programs like circle of six, siren seven, these allow women to share their precise geolocation with friends who are in an unsafe situation. women.an be used to help we want to make sure we do not do something that would prohibit those kinds of uses. that is a little fuzzier than amber alert. -- maybe the second panel can shed some light on that. >> thank you. senator blumenthal has joined us. >> thank you for having this hearing and for your instrumental work on a lot of this legislation. thanks to this excellent panel you for your thank work on sexual assault in campuses. the president's great work on this issue. thanks to the wonderful staff. i wonder if you could talk a little bit about what additional steps colleges and universities ought to be taking with respect to cyber stalking and the relationship or the intersection of cyber stalking with campus sexual assault. in connecticut, more than 50,000 alked every are stocke year and a lot of it occurs on campuses. i found that college administrators and officials often wer

mr. atkinson in the second panel will note that there are certain programs like circle of six, siren seventhese allow women to share their precise geolocation with friends who are in an unsafe situation. women.an be used to help we want to make sure we do not do something that would prohibit those kinds of uses. that is a little fuzzier than amber alert. -- maybe the second panel can shed some light on that. >> thank you. senator blumenthal has joined us. >> thank you for having this hearing and for your instrumental work on a lot of this legislation. thanks to this excellent panel you for your thank work on sexual assault in campuses. the president's great work on this issue. thanks to the wonderful staff. i wonder if you could talk a little bit about what additional steps colleges and universities ought to be taking with respect to cyber stalking and the relationship or the intersection of cyber stalking with campus sexual assault. in connecticut, more than 50,000 alked every are stocke year and a lot of it occurs on campuses. i found that college administrators and officials often were

mr. atkinson in the second panel will note there are certain programs like circle of 6, siren 7, these apps allow women to share their precise geolocation information with friends who are in an unsafe situation. these, i think we all agree, can be used to help women in an unsafe situation. we just want to make sure we don't do something that would prohibit those kind of uses. that's a little tougher or fuzzier than amber alert. maybe the second panel can shed light on that as well. but thank you, mr. chairman. >> thank you. senator blumenthal has joined us. >> thank you mr. chairman. thank you to you for having this hearing and for your really instrumental work on a lot of this ledge stratigislation and this panel, particularly bea hanson for your work on sexual assault on campuses and your help to me in the round tables that we worked on and the proposals that we formulated as a result. great work on this issue. thanks to the wonderful staff that he has working on this issue. and to that point, i wonder if you could talk a little bit about what additional steps colleges and universities ou

mr. atkinson of the second panel will note that there are certain programs like circle of six, siren seven, these apps allow women to share their precise geolocation information with friends who are in an unsafe situation. these, i think we all agree, can be used to help women in an unsafe situation. we just want to make sure we don't do something that would prohibit those kind of uses. that's a little tougher or fuzzier than amber alert. and so i hope as we move through this process -- and maybe the second panel can shed some light on that as well. but thank you, mr. chairman. >> thank you. senator blumenthal has joined us. >> thank you mr. chairman. thank you to you for having this hearing and for your really instrumental work on a lot of this legislation. thanks to this excellent panel. i want to thank particularly bea hanson for your work on sexual assault on campuses and your help to me in the roundtables that we organized around connecticut and the proposals that we formulated as a result. and the president's great work on this issue. thanks to the wonderful staff that he has working