mr. ballin. i just don't know where to begin. mr. weiss, i guess what you're saying was you sort of have a corporate board meeting, and you may become you decided that the corporate purpose of your company would be to reduce cigarette smoking among adults, and, therefore, you going to e-cigarettes as a way of so doing speaks yes. our corporate mission is to obsolete the combustion cigarette. cigarette. >> so that within the league necessary to the conclusion that you don't do any advertising in some of these magazines, tv which have been discussed. you don't advertise in areas that would appeal to youth to use e-cigarettes, because you wouldn't do that because your definition. it's the adult you're working on, not working on kids. >> that's correct. we are only interested in -- >> so you don't do any advertising. >> we do advertising targeted towards adult smokers. >> is that advertising aimed at adult smokers the kind that was discussed by mr. myers? >> he didn't hold up any of the njoy's ads and as i mentioned -- >> come on. you un

mr. ballin. i don't know where to begin. so i guess what you say is you had a corporate board meeting? so the purpose is to reduce cigarette smoking among adults. therefore you went to e-cigarettes as a way to so do? >> yes. the corporate mission is to obsolete the combustions cigarette. >> so that with the to the conclusion that you don't do any advertising in these magazines or television for those areas that would appeal? you would not need to do that because you have the different mission. >> that's correct really interested with adult smokers. >> no advertising? >> we do to the adult smoking so is that the kind discussed by a mr. myers? >> he did not hold that been the njoy advertisement. >> you understand what i am saying to appeal to young people? >> i don't believe our ads at appeal to young people. >> life is easy when you can answer like that. you are on the record of there. to all the witnesses, not everybody has to answer, what appears to be the case but to have 9.5 million people that we'd the advertisements are those that see the advertisements but it is central to the mu