mr. ito. putting something up and backing in, trying to find a business article for that. richard branson just wrote an article on linkedin about that. does anyone talk about hacking the business model. in terms of the money we spent without real business models going-forward? >> i don't think that not focusing on revenue is not having a business model. i think the idea that distribution and scale have tremendous business value and are the harder part of the problem, once you have distribution and scale, it's easier to get meetings and generate cash. the business model which is roughly translated by some people into the wrong thing, which is cashflow, it's a shortsighted focus, so to me, i don't think it's that these companies like twitter and others aren't focusing on the business model. it is a business model to focus on. i think at the media lab we tend not to focus -- we focus on impact. we want to hit the real worlds a lot of our stuff is answers looking for questions, because sometimes you'll discover stuff that wouldn't normally be allowed to be searched for if your focus was on so