mr. bucci, what are you doing at the consumer electronics show? >> guest: well, we're following our year one anniversary of launching an all-new mobile technology we call in tune, and in tune is the ability to take offboard content, web-based, and deliver it to the customer's cell phone. the customer then downloads an application, goes into the vehicle, pairs the cell phone with the in-vehicle hardware or display unit, and voila, it opens up several applications or apps that the consumer can then interact with safely in the vehicle using voice, steering wheel control or remote touch. and they open various or applications like bing for local search, pandora for internet radio, movie tickets.com and open table. and the most important thing is we do it in a safe manner fitting of a moving vehicle. >> host: well, start there. tell us about the safety features because there's a movement now by the ntsb to prevent cell phones from being used in cars, and here you're talking about essentially surfing the internet while driving. >> guest: well, for us it'

mr. bucci what are you doing at the consumer electronics show? >> guest: we are following the year one anniversary of launching an all new mobile technology called in tune and in tune is the ability to take off or content, web days content and deliver to the customer cell phones. the customer then download an application, goes into the vehicle, carries the hardware are displayed unit and it opens up several applications or apps that the consumer can then interact with safely in the vehicle using voice, steering wheel control or remote touch and they opened various applications like thing for local search, pandora for internet radio i heart for internet radio, and open tables in the most important thing is we do it in a safe manner sitting in a moving vehicle. >> host: start there and tell us about the safety features because there is a movement now by the ntsb to her vent cell phones from being used in cars and here you are talking about essentially surfing the internet while driving. >> for us is a curated environment meaning we take a hand in d

mr. jon bucci available is entune? is it in all of the cars now, is it standard or optional for all the cars? >> we launched august of next year -- it is available in the tacoma and the forerunner and will begin to proliferate through the lineup but it's brand new. >> argues a broad based system? >> all of the internet searches that we do come those applications i just mentioned are essentials the in the cloud and we use the natural language voice recognition to harness the a devotee to get the data to the vehicle and converse normally. >> how long did that take to develop the voice technology? >> we have been interacting to develop our it a vehicle for voice for about three years now and it's taken even longer for them to get it to the maturity works to the in bayreuth. >> are you finding that the servers expect technology and the cars such as you are describing here? >> the deutsch and the consumer wants to interact with their own content on their own personal device the way they do normally and it's a balancing act