it comes back to all the thing you said, mr. coker. companies will make whatever consumers buy until consumers starts to demand something else, then companies will make that. so i think we've been solely focussed on fossil fuels and the truth is there's a lot of other thing we can do potentially that might be able to drive the needle on the margin combined with other people and i would just encourage staff to think about what else we can do and i'll give you an example i think of is we wear a lot of diapers at my house. those diapers come in a box. and that box comes in a box. and those diapers are made with fossil-fuel based plastics. in a hypothetical scenario, if you can have every diaper company commit to try to transition to another type of plastic, a plant-based plastic, if it is in fact a better plastic, and you could then have the diapers be biodegradable so maybe they're being composted instead of going to the landfill and the gap at the bottom of the pampers box can be sealed to put the diapers in the box you can eliminate th