mr. curran, is it?ide effort to create self regulating principles, and that these principles -- you're going to be releasing these principles pretty soon, i understand within about 30 days. can you expand a little bit on what we can expect you to address on those, and i am particularly interested about the enforcement areas of these principles. you need to punch your -- there you go. >> there are two different answers your questions because they are terror -- because there are two different things going on. in my long form testimony, i detailed some of the work going on with the and a i in terms of our member companies, which are primarily advertising networks and other online marketing companies, to essentially further the delta element of technology that would allow notice inside the banner ad really to get together to advance an infrastructure that would allow any entity serving a behaviorally targeted ad or any party responsible for a behaviorally targeted ad to deliver that kind of notice in connec