de la hoya. they promise this will live up to the fight. michael: people know this is a real fight -- stylistically, mr. hoya: people that this is a real fight, stylistically, guaranteed action. miguel cotto throws great punches, has a great chain. canelo alvarez , my guy, is a youngbull, a fighter just as strong. betty: he is 10 years younger. mr. de la hoya: he is 10 years younger, and this is one of those fights that cannot miss. people know that. manny pacquiao-mayweather generated 4 million pay-per-view homes at $100 a . pop what we did here is/the -- slash the price in half. isty: michael, i know hbo promoting this heavily, but how can you get joe sixpack to pay even $50, $60 on pay-per-view? built up theave event as one of the biggest of the year, and one of the biggest promoters you, oscar, talking about the fight. betty: i hear he has a that with jay-z. michael, he does. that is another way we are penetrating the mainstream. was something we felt was important. both jay-z and oscar are passionate about their fighters, so they wanted to put something on the table. we have a company has a marketin