mr. draper. i wonder if you would put into context what the valuation of facebook will mean in terms of the values that other companies in the valley might get or might be worth in the same sense that when albert pujols signs a $240 million contract, everybody else benchmarks off of that one. >> yeah. i think there is some value to that. and i think there is a domino effect. and i think you'll see a lot of companies in both the private and public sector growing in value because they say, well, look, we have this many users and this is how many facebook has and they're worth $100 billion and we're worth x. so i think we're going to see a lot of that. i also think that it's just a good time. i'm very optimistic. i think we're going to see a big boom in tech stocks of all kinds. and i think there are going to be multiple markets that allow these companies to flourish. we've had sort of a 10-year dearth in technology and i think that dearth is just about to end. >> brendan, tell me about identify. yo