mr. erickson in the last six months it's all fallen apart for msnbc. they are desperate situation right now, are they not? >> radio show in atlanta. got to be entertaining. frankly, i don't know that there is a lot of entertainment on msnbc or talk shows there is a loft anger the still even though they have won and been successful politically. there slooft anger. more than that, they don't really relate. i think factually so they don't relate to people in the heartland. they relate to and talk to an audience that is largely urban, centered along the coast, san francisco, new york, washington. >> bill: on television you can do okay on cable news with a narrow cast. >> not when it's narrow and angry. >> here is what happened though. obama idolatry which nbc embraced and campaign headquarters for the president, that's vanishing now. because of all of the problems that are one after the other after the other. and you know what? they lead with weather. some of those stations now. they are covering anything other than that because they don't know what to say