mr. farkus.much indeed, sir. >> rose: and when "seinfeld" came along, who could tell the uplifting story of david's brief bra career better than his favorite jerk, george costanza. >> costanza: from the first time i laid eyes on a brassiere, i was enthralled. ( laughter ) i knew i wanted to be around brassieres. >> farkus: that's an incredible story. >> rose: fortunately, larry david chose television over bras. it brought him fame and many millions of dollars, almost everything. did it change you? >> david: i mean, it gave me money. >> rose: yeah, of course it did. lots of money. >> david: but... but... >> rose: but confidence, a sense that... >> david: it gave me something. >> rose: yeah! >> david: it gave me something that i didn't have, but not in the way that... that people think, that, "oh, man, i just... like a total transformation." >> rose: but then you tell me... >> david: it wasn't that at all. i still, you know... to this day, i still couldn't walk up to a woman at a bar and say hello