mr. francesco starace. how do you drive innovation? tainability a driver for innovation, or the other way around? francesco: sustainability was the kicking factor for innovation to start, honestly. we were innovating only technologically, and only certain parts, and by the way, not that much, so we needed to really have something that drove innovation. i think the concept we need to have a more sustainable business model to go forward required a change in the way we thought about the business model, and that was the innovation stimulus we needed. i would say we used the sustainability need to stimulate innovation. have the second trick, which was to say let's stop trying to innovate alone and let's try to find out who is already innovating outside that can help us, so open it up to -- help from outside. so we established centers in parts of the world where we brought problems we were not able to solve and asked for innovators to help us in doing that. that was great. that helped a lot. francine: this is what, a website? is it a website,

mr. francesco starace. how do you drive innovation? inability a driver for innovation, or the other way around? francesco: sustainability was the kicking factor for innovation to start, honestly. we were innovating technologically, and only certain parts, and by the way, not that much, so we needed to really have something that drove innovation. i think the concept we need to have a more sustainable business model to go forward required a change in the way we thought about the business model, and that was the innovation stimulus we needed. we used the sustainability need to stimulate innovation, then we have the second trick, which was to say let's stop trying to innovate alone and let's try to find out who is already innovating outside that can help us, so open it up to help from outside. so we established centers in parts of the world where we brought problems we were not able to solve and asked for innovators to help us in doing that. that was great. that helped a lot. francine: this is what, a website? is it a website, or are you ba

mr. francesco starace. how do you drive innovation? inability a driver for innovation, or the other way around? francesco: sustainability was the kicking factor for innovation to start, honestly. we were innovating technologically, and only certain parts, and by the way, not that much, so we needed to really have something that drove innovation. i think the concept we need to have a "leaders with lacqua," a more sustainable business model to go forward required a change in the way we thought about the business model, and that was the innovation stimulus we needed. we used the sustainability need to stimulate innovation, then we have the second trick, which was to say let's stop trying to innovate alone and let's try to find out who is already innovating outside that can help us, so open it up to help from outside. so we established centers in parts of the world where we problems we were not able to solve and asked for innovators to help us in doing that. that was great. that helped a lot. francine: this is what website? , ais it a websi