mr. friedman to the show. welcome to "mad money." >> hello, mr. cramer.ll me jeff. >> okay, jeff, i'd be delighted to talk to you about what's going on in the apartment business. in the 40 years i've been in this business fundamentals have they ever been stronger. take it from there, sir. >> well, that's right, jim, household formation is the number one driver of apartment demand. according to the u.s. census bureau, approximately 1.2 million new households are being created each year. approximately 65% of those new households actually buy a home and the inverse, 35% are renters. so we have over 400,000 new renting households entering the market each year. we have new construction permits at historical lows. and as apartment owners, when i heard you correlate what's happening with single family house prices to what's going on in the apartment business, i couldn't help but object. >> well, i think you have every right. that's why we're so thrilled. i got your e-mail, i said we've got to get this guy on. one of the things i'm looking at is a very big macro