mr. gibson, tell us about bloomsberry. >> that's the u.s. arm of a company located in england, bloomsbury publishing, best known for publishing "harry potter," originating all the harry potter books. it was started in 1998, grown steadily since then, that's, what, 15 years. we are general interest publisher here, mid size general interest publisher, fiction, nonfiction variety of different kinds of books. >> what are the challenges facing a mid sized publisher these days? >> oh, i mean, being between small and large. if you're small, you can be reactive and personal, and if you large, you are the vows resources. we tried to combine resources with personal touch and publish books in a personal way as we can involving authors and their entourages and making it as personal as we can so they get the best publishing experience. >> how important are book tours to authors and selling books? >> they can be very important. they are more challenges to put on now than they used to be in part because so many authors are out on tour, and because of that,