mr. green tea, a gourmet ice cream company. for nearly 50 years, mr. een tea has been hand-crafting exotic ice cream flavors and supplying the asian restaurant trade in new york city. >> so delicious. >> way ahead of their time, mr. green tea was producing flavors like green tea, ginger, and red bean. this family business was founded by richard's dad, santo emanuele, in 1968, who ran it with richard's older brother, james. richard's dad passed away, and then his brother died unexpectedly, leaving richard to run the business. richard wanted to keep his family legacy alive, so he took over the business and brought his son, michael, with him. >> michael, there's multiple problems. we gotta do what we gotta do. >> unlike many of the businesses i help, mr. green tea isn't facing a crisis. they generated over $2.5 million a year in revenue, and the emanueles make a very good living, but the business is static. >> i have such a hard time making this decision. >> the emanueles can't seem to agree on a plan for their future. michael has big ideas, but richard al