mr. harrelson just talked about is which is trying to translate that to the new media. and look at these claims really not on a tax basis but almost out of rhythm basis, and that's an area that has a lot of promise for real progress. >> talk a little bit about the fly-by-nights. i think the doctor's point that it's easier to go after loxitane and sensa and companies you can find that have buildings and are actually manufacturing something and putting their label on it than these post office boxes. that's one of our conundrums in consumer protection in this subcommittee. so many hearings we've had, whether robo calls or other topics we've had hearings on. finding the post office box or finding the ip address and taking action against those who are responsible is very complicated in this world. especially when it, you're looking at technology in terms of ip addresses that certainly many of them are not cited in this country. tell me about what kind of resources you may need or that you don't have to do a better job after the fly-by-nights? >> yes, so you're absolutely rig

mr. rob harrelson of truthinads.org and mr. fabricant. thank all of you for taking time to be here today and thank you again, madam chairman for holding this thing. i look forward to the testimony to answer some of our questions. >> great. would you like to say a word? i think that my colleges did a great job of introducing ever so i will do this quickly. ms. mary engel is associate threat of advertising practices, bureau of consumer protection at the federal trade commission in washington. dr. mehmet oz, vice chairman and professor of surgery columbia university college of physicians and surgeons and host of "the dr. oz show." mr. c. lee peeler, president and ceo of advertising self-regulatory council, executive vice president, council of better business bureaus from new york. mr. stevens mr., president and ceo council for responsible nutrition based in washington. mr. robert hatton harralson and executive director, truthinads.org, and dr. daniel fabricant and executive director and ceo natural products association. and will begin with y

mr. harrelson, what is your organization doing to stop these third parties from placing ads on websites and, perhaps, those ads that are less truthful? >> well, again, as i pointed out in my testimony, you know, our companies are deeply incentivized to making sure these ads stay off of our platforms. i think having wruz user trust e

mr. robert hatton harrelson iv, executive director, trustinads.org. and dr.aniel fabrycant, executive director ceo were natural products association. we will begin with your testimony. we will have you on a clock, which i'm sure you understand. i know you understand, dr. oz, about the clock. but we are not strict about that. if you feel the need to go over by a few moments, we will not have a problem. keep in mind the entirety of any written testimony you would like to submit will be included in the official record. welcome, ms. engle. >> good morning. madam chair and members of the economy too e, i am mary engel, associate member of advertising practices at the federal trade commission. i am pleased to have this opportunity providing information regarding the ftc's efforts to combat fraudulent weight loss advertising. as you know the united states is facing an obesity epidemic. nearly 70% of u.s. adults are overweight or obese. excess weight and obesity are major contributors to chronic diseases and health care costs and present a serious public health chall