mr. hart dope well, presenting himself as a man with ideas for the future, but opponents say it's just tinsel, glamour, no substance. well, on to the substance, ladies and gentlemen. >> mondale, an old-school politician, stole a page from hart's new age script using popular culture to land a telling blow. >> i think that the dedication of the democratic party to minority people in the south and else where shouldn't just be jobs, when i hear -- >> when i hear -- when i hear new ideas, i'm reminded of that ad, where's the beef? >> where's the beef? >> a lot less beef, but a lot of bun. >> where's the beef? >> there was an ad that was extremely popular on tv where a little old lady, a grandma, says, "where's the beef"? >> hey, where's the beef? >> they echoed this ad, and that ad essentially hits this couch point about hart that there's no there there. >> here was the guy that offered the most new ideas across the board in 20, 30 different ways, spelled out in books, in articles, in journals, and