mr. hofmann: i agree with that. and the importance of communication in general as quickly informed. i love the opinion of these to help put -- public health physicians about how you think we are doing so far in terms of the zika communications? how is it going? i will give a quick one. one thing that's clear, we didn't do a good job with ebola. we can begin with that. one of the key lessons on these things is trying to tell people not to worry is one of the most ineffective things you can do when people are worried. acknowledging the fear, understanding the fear, and walking people through it -- my general sense is that it has been much better under zika. people have not downplayed it, i've heard early from the cdc, from other leaders in government about windows the guys coming to the u.s., and now we know it's here, it's going to be even more substantial. being very clear about what we know, not overhyping it. ebola crisis, there was a sense of we know how to manage this, we have a great health system. this will not spread here. it the first nurse who got in dallas kind of blue tha