[cheers and applause] hey mr. hsieh thanks so much for coming up you are the c.e.o. of zappos. >> yes. >> stephen: everybody knows you get your shoes there. you retail clothing? >> even handbags kitchen wear, housewares. a whole bunch of categories. >> stephen: you are selling happiness. >> yes staoefrpblgt the name of book is "delivering happy happi a path to profit passion and purpose." i've been told that money can't buy happiness. i've long suspected it was a lie. are you telling me i'm right? >> we talked about a business model in the book. we're talking about as happiness as a pwod model, making customers happy, making employees happy. >> stephen: you've got ten ideas, corps values you live by at zappos. number one, deliver wow! [laughter] through service so you are not just sending me shoes begun you are sending me wow. >> exactly. >> stephen: what does that mean selling or delivering wow? >> part of it is we offer free shipping both ways so a lot of customers order ten different pairs of shoes, trying them on in the comfort of the living room and we pay for t