jamie dimon. he talks about he and his bank have a moral obligation and deeply vested interest in helping solve pressing societal issues he says, here's your chance, mrn. it's going to be, let's see you walk the walk then what should their appropriate response be? >> it's a difficult challenge for ceos to take political and social positions when you have a multiconstituency situation customers, employees, owners, communities, all are split on these issues any time a ceo takes this point of view, they tend to alienate with certain community the problem with that is that they are important to the political process. they have to stand up and they have to bring the issue to the table and they have to force politicians to deal with the issues this is where the business community can play a nonpartisan constructive role in bringing people together from both sides. you see it start to happen on this particular issue. you don't have to as a ceo take a specific position but you can say, it's important that we resolve these issues for our communities, for our employees, for our customers. >> they can say that but if you have a significant amount of customers p