mr. khrushchev for survival. mr. khrushchev is in new york, and he maintains the communist offensive throughout the world because of the productive power of the soviet union itself. the chinese communists have always had a large population. but they are important and dangerous now because they are mounting a major effort within their own country. the kind of country we have here, the kind of society we have, the kind of strength we build in the united states will be the defense of freedom. if we do well here, if we meet our obligations, if we're moving ahead, then i think freedom will be secure around the world. if we fail, then freedom fails. therefore, i think the question before the american people is, are we doing as much as we can do? are we as strong as we should be? are we as strong as we must be if we're going to maintain our independence, and if we're going to maintain and hold out the hand of friendship to those who look to us for assistance, to those who look to us for survival? i should make it very clear

mr. khrushchev says our grandchildren will live under communism, let us say his grandchildren will live in's speech fires the opening shot of the election. the race for the white house is on. ♪ kennedy kennedy kennedy ♪ kennedy for me ♪ kennedy ♪ kennedy >> the kennedys do what kennedys do best, spend money. >> it was called the jingle ad. every product was sold with a jingle, so why not a candidate? ♪ it's up to you ♪ it's strictly up to you >> that ad aired a lot during the daytime. so at the time, and it's somewhat sexist to say, it was aimed at housewives watching soap operas. ♪ kennedy >> what is the most important issue confronting the american people in this election campaign? >> nixon was selling security, stability, you know what you get with me, you know what you had with eisenhower, let's stick with what works. >> i'm going to wear this in the st. patrick's day parade in boston. >> the press loved kennedy and kennedy loved the press. >> they thought he was charming. they thought he was fun. they went on sing-alongs on the campaign plane. >> nixon was exactly the opposite. they t

mr. president, i'd like to explore a little more deeply our relationship with the russians. they used to brag back in khrushchev's day that because of their greater patience and because of our greed for business deals that they would sooner or later get the better of us. is it possible that despite some setbacks in the middle east, they've proved their point? our allies in france and italy are now flirting with communism. we've recognized a permanent communist regime in east germany. we've virtually signed, in helsinki, an agreement that the russians have dominance in eastern europe. we've bailed out soviet agriculture with our huge grain sales. we've given them large loans, access to our best technology and if the senate hadn't , interfered with the jackson amendment, maybe you would've given them even larger loans. is that what you call a two-way street of traffic in europe? mr. ford: i believe that we have negotiated with the soviet union since i've been president from a position of strength. and let me cite several examples. shortly after i became president in december of 1974, i met with general secretary br