mr. lapinski. that has been a discussion we have had on a continuous basis with stakeholders in the industry and we wanted to develop an understanding of how we would measure the benefit and what incentives they actually need and look forward to in order to encourage them to participate in the new system. that got us quickly into a conversation about operation incentives and financial incentives. an operation incentive is essentially, "how do i know that if there is an advanced procedure or i can take advantage of new technology that a controller will allow me to use it?" that is related to developing the metrics, and knowing with certainty that they will be able to realize the benefits of fuel burn, reduced miles flown and everything that goes with that. if we can deliver and if we have the tricks for measuring the delivery of these operational incentives, one of the things that has become clear in those conversations with industry stakeholders, the financial incentives, while important, he come l