mr. lipton: is a combination of all of those things. the real problem that we have seen is that the single biggest factor in the cost of pharmaceutical drugs is the branded drugs because while they represent a relatively small number of prescriptions written in the united states, they are by far the dominant cost factor. the branded drugs are more expensive than the generic drugs and that is the fastest part of the pie and they spend the most in campaign contributions and therefore have the most protection. so far, the legislation that has seemed to have the most movement will not go after the brandeds. they will go after other chunks of the industry. and the reason they can explain that is that the brandeds have an insurance policy to protect their interest. pedro: we will continue with our conversation with our guest eric lipton of the new york times. if you have questions about the industry lobby involved in a topic of high drug prices, (202) 748-8000 for democrats, (202) 748-8001 for republicans, and (202) 748-8002 four independents

mr. lipton talking to tom mackenzie.use the sidebar which allows you to access the functionality we talk about, and pull up the fantastic charts we have made. ,ou can use this little button asked the guest a question. matt and iays ib directly, but you can also ib our guests. talking about which, we will speak king to ryanair's kenny jacobs. what does ryanair think about what is happening in the u.k.? what does ryanair think about some of the i.t. issues being faced by competitors? we will talk all those issues with kenny up next. this is bloomberg. ♪ ♪ welcome back to "bloomberg markets: the european markets are i am matt miller in berlin. we are seeing indexes rise. stocks are in green. let's go to nejra cehic. one stock that is up, hit a record high, is hexagon. it was rising the most since 2009, currently since 2011. this is after there were some reports that it was in talks for and hexagon has responded saying it regularly looks at ways to increase shareholder value. this after a report is -- it has held talks to se

mr. lipton: there is a lot of debate aai