mr. manfredo, we've got to start with this tv up here. now, for viewers just seeing this without this pair of glasses that you need to wear, it's a little on the fuzzy side. but once you put the glasses on, it's very 3-d. how are these selling? >> guest: they're selling very well. last year we moved a lot of models, and we were very happy with the performance. sony continues to be committed to 3-d and engaging the way that we are developing the content and playing it back. performance just keeps getting better. this is our top of the line model, the hx429. we're talking about $3,000. >> host: and as it goes on, will the price come down as they did on other -- >> guest: prices have already gone down on 3-d televisions. a model like this just a couple years ago would have been quite a bit higher. >> host: how, where was this technology developed? was it developed by sony? >> guest: it's developed in-house. >> host: okay. you still have to wear these kind of funky glasses here. at what point will 3-d be available without the glasses? >> gues

mr. manfredo piece to start with this tv appear. for the viewers seeing this without the pair of glasses you need to where it's a little on the fuzzy side but once you put the class is on it is very 3d. how are they selling? >> they are selling very well. last year we moved a lot of models and we were very happy with the performance. sony continues to be committed to 3d and engaging the we that we are developing the content, and placing it back, the performance just keeps getting better. this is our top-of-the-line model, the 929. >> what is the sale price on e3 dtv? >> this 46-inch model we are talking about $3,000. >> and as it goes on, will the price come down as they did on other hdtv is? >> prices have already gone down on the three d televisions to a mall like this a couple of years ago would have been quite a bit higher. >> how -- where was the technology developed? was a developed by sony? >> the 3g development is in house, the content technology and the display playback technology. >> you still have to where this kind of fu