mr. matheson, it is not a thousand dollars it is $23 a month. does that benefit apple? >> huge benefit.his upgrading program, there is a free phone every year but when you go on and go to napa store and go online, that's what the monitorly paymemonitothly payment is that and this higher -- you are going to look at $20 a month dirc difference >> kind of like leasing a car. >> if you can afford the payment, you buy the payment >> all right, gene, thanks, appreciate it. >> well hear from the ceo whose stocks are doubling today. you can see s & p 500 right now is a sea of red. more on the market sell off when power lunch returns. i switched to t-mobile, kept my phone-everything on it- -oh, they even paid it off! wow! yeah. it's nice that every bad decision doesn't have to be permenant! ditch verizon. keep your phone. we'll even pay it off when you switch to america's best unlimited network. people don't invest in stocks and bonds. they don't invest in alternatives or municipal strategies. what people really invest in is what they hope to get out of life. but helping them get there means you