mr. mckinnon: should we just play both of them? dr. meirick: ok. >> out of the heartland of kansas, came dwight d. eisenhower. >> general, if war comes, is this country really ready? >> it is not. the administration has spent billions of dollars for national defense. we haven't enough for fighting in korea. it is time for a change. eisenhower knows how to deal with the russians. >> eisenhower has met europe leaders. elect the number one man for the number one job of our time. november 4, vote for eisenhower. a paid film. >> i was born in a little town called hope, arkansas. three month after my father died. i remember that old two-story house where he lived with my lived with my grandparents. they had a very limited income. it was in 1963 that i went to washington and met president kennedy. i remember thinking what an incredible country this was. someone like me who had no money would be given the opportunity to be president. -- to meet the president. i decided i could really do public service. i worked my way through law school. part-

mr. mckinnon: first impressions are important.ck storyll a -- when weonvention introduced president bush at the convention. there was an exchange about the delivery room and when your daughters were born and you completely scrambled it up. we all laughed and we reshot it a couple of times until we got it right. we started to fix it. it is great, so funny, let's leave that in. it was a human great moment. you can imagine the response we got at the campaign. you can not that in their. people hunger for authenticity. we also did not want to raise the bar of expectations. [laughter] the ads that are really powerful are those that play on people's -- what they fear and their security. the next add is the most famous act in american politics. 100 political consultants. -- which add would you guess? let's do a quick setup up. the reason this is brilliant, strategically, so powerful. polls had come out saying johnson was probably going to win big. the johnson campaign realized that was a problem. all of our voters got the message that thi

mr. mckinnon: i think it was pretty early on, was in a? the dynamic up of hillary clinton and president obama and change versus more of the same. very powerful. let's run that advertisement. [video clip] >> [indiscernible] >> i don't want people who already agree with me, i want honest, sears, hard-working patriotic people who want to be part of a team. the american team. i hope we have learned a little bit more about what i believe in and am trying to do, and really, help this conversation about our country get started. >> i hope we keep this conversation -- ♪ mr. mckinnon: another example is the campaigns will now ask their supporters to just do a competition. to begin it advertisement here is one. bernie sanders has had some great ads the cycle. here's an example of somebody that is supported made an advertisement for a minute is fantastic, as good as any advertising you'll see from an agency. [video clip] >> our job is not to divide, our job is to bring people together. [applause] >> if we do not allow them to divide us up, i race, bis

mr. mckinnon: that is great. host: it is not in my power to change, but your power to change -- that is the message. it was not a fancy ad. powerful message and a clear rationale. but the bottom of any great campaign is clear rationale, clear rationale. in failed campaigns you can see there is a lack of rationale. let's close this out with the great morning in america, ronald reagan, the great communicator. this may be midnight in america. anyway, here we have morning in america. >> it is morning again in america. today, more men and women will go to work than ever before in our country's history. with interest rates at about half the record high of 1980, newly 2000 families today will buy new homes. more than at any time in the past four years. this afternoon, 6500 young men and women will be married. and with inflation at less than half iof what it was just four years ago, they can look forward with confidence to the future. it is morning again in america and under the leadership of president reagan, our countr

mr. mark mckinnon. thanks for being with us, good morning. >> great to be here.round, this is cool that you're getting unprecedented access. you shoot all week and crash edit saturday and airs on sunday. >> the idea was instead of seeing a documentary six months or a year after the campaign, to roll it up in realtime so viewers not only get a behind-the-scenes view of what is happening, interesting anyway, but to feel it as it's happening. you feel like you're in the cockpit of the plane as it's unfolding. >> and john kasich is still playing hard in wisconsin. >> it was interesting to see roger stone who was here, close to the trump operation. of course, he -- john kasich's a unique candidate. and he's in an interesting position in the campaign. this thing could go to a fourth or fifth ball on. he -- fifth ballot. he's in a position where something could happen. >> we've got a clip. look at this. >> reporter: good day some wisconsin? >> i thought this was really good tonight. very nice turnout. people were enthusiastic. >> reporter: wisconsin has a lot of the sam

mckinnon to quesada. commissioners if you approve this this permit can be every day of the week, so -for a year. >> here it goes. so, mrs. occul is here to answer any questions. let me try to explain what this is because it odd and here in front of you for a couple reasons. one, you can see we are using a loud-speaker permit which we don't normally see in this way but have done this in the past and did for t for the bayview opera house a year ago to use a amplifyed sound permt in a way is odd but i have no other tools. we as a commission have no tools until we create some which we are in the process of doing. be as it may, let me talk about g first. i will ask the commission continue to the call of the chair or in some way direct staff to handle this because we had a meeting now about 3 weeks ago with bayview station, permit officer rumeres mrs. o ckel to discuss the lay of the land. can you fine the map? do and have the map? this is helpful. what we did is looked and said what are you doing and what do you want to do. the last item, g is one in which i was very uncomfortable because it relates to street closures and a

mckinnon to quesada. commissioners if you approve this this permit can be every day of the week, so -for a year. >> here it goes. so, mrsere to answer any questions. let me try to explain what this is because it odd and here in front of you for a couple reasons. one, you can see we are using a loud-speaker permit which we don't normally see in this way but have done this in the past and did for t for the bayview opera house a year ago to use a amplifyed sound permt in a way is odd but i have no other tools. we as a commission have no tools until we create some which we are in the process of doing. be as it may, let me talk about g first. i will ask the commission continue to the call of the chair or in some way direct staff to handle this because we had a meeting now about 3 weeks ago with bayview station, permit officer rumeres mrs. o ckel to discuss the lay of the land. can you fine the map? do and have the map? this is helpful. what we did is looked and said what are you doing and what do you want to do. the last item, g is one in which i was very uncomfortable because it relates to street closures and a monthly even

mckinnon to quesada. commissioners if you approve this this permit can be every day of the week, so -for a year. >> here it goes. so, mrsoccul is here to answer any questions. let me try to explain what this is because it odd and here in front of you for a couple reasons. one, you can see we are using a loud-speaker permit which we don't normally see in this way but have done this in the past and did for t for the bayview opera house a year ago to use a amplifyed sound permt in a way is odd but i have no other tools. we as a commission have no tools until we create some which we are in the process of doing. be as it may, let me talk about g first. i will ask the commission continue to the call of the chair or in some way direct staff to handle this because we had a meeting now about 3 weeks ago with bayview station, permit officer rumeres mrs. o ckel to discuss the lay of the land. can you fine the map? do and have the map? this is helpful. what we did is looked and said what are you doing and what do you want to do. the last item, g is one in which i was very uncomfortable because it relates to street closures and a mo

mckinnon to quesada. commissioners if you approve this this permit can be every day of the week, so -for a year. >> here it goes. so, mrs. occul is here to answer any questions. let me try to explain what this is because it odd and here in front of you for a couple reasons. one, you can see we are using a loud-speaker permit which we don't normally see in this way but have done this in the past and did for t for the bayview opera house a year ago to use a amplifyed sound permt in a way is odd but i have no other tools. we as a commission have no tools until we create some which we are in the process of doing. be as it may, let me talk about g first. i will ask the commission continue to the call of the chair or in some way direct staff to handle this because we had a meeting now about 3 weeks ago with bayview station, permit officer rumeres mrs. o ckel to discuss the lay of the land. can you fine the map? do and have the map? this is helpful. what we did is looked and said what are you doing and what do you want to do. the last item, g is one in which i was very uncomfortable because it relates to street closures and a