for mr. milch and mr. watts, verizon and at&t defended their text messaging price increases on the grounds that both companies make independent decisions in response to market conditions. neither of your company's has made any effort to undercut your competitors on christ's -- your competitors on price. why did neither at&t nor for rise and resist these per message price increases or at least raise your price increase less than the other one in order to undercut your competition? this is what we always do in a marketplace to try to gain market share. this is the way business is normally compete, especially when you offer identical services. why did you each go up by the same amount? why did you not go up less than your competitor and get more business? >> there are a number of factors to your question, but let me point al that there was not a coincidence in time in the price changes. while you constantly hear the suggestion that these occurred simultaneously is not the case. most importantly, in looking at