mr. olmert: we work with the majority of the large media conglomerates of the world. nbc, fox, aol.e other media organizations. i think the market is disruptive. this is when organizations feel users are changing the way they consume information. find new waysd to to find users. we are there to serve that. deductionre is great by the old-school media organization as they realize in order to stay relevant in a world where companies that have emerged only a few years ago are becoming more -- companies havee to give more for every dollar of revenue they take in, right? francine: the old model, it cannot survive. mr. janjuah: your model relies on inefficiency? mr. olmert: the old world is devolving. byre is a great deduction media companies to those new models. we are only seeing the tip of the iceberg of the changing media landscape. we are grateful that playbuzz can be a part of it. this quiz,ou have what kind of instagram are you? do you instagram? and you look at some of these quizzes, what surprised you the most? what kind of content do we want? are trying to optimize that every st