they're pretty much laughing at mr. softy. >> reporter: joe works purely on commission which mean that jingle drives every dollar. when competitors use that music to scoop up his music, he says his profits simply melt away. >> i drive an ice cream truck. >> reporter: mr. softy says this is the culprit, one of the drivers from a company called new york ice cream playing the trademark tune. >> mr. softy wants $30,000. they used to charge $15,000. >> reporter: now mr. softy is playing hard ball, suing the long island city company where no one wanted to talk to us today. >> about time they do something about it. >> reporter: back on the street, joe is focused on keeping his valuable clients happy. a freebie here and there certainly doesn't hurt. he hopes his employer can ice out the competition. in fresh meadows, queens, josh einiger, channel 7 eyewitness news. >> don't mess with mr. softy. >> every time i hear that jingle. it's like a pevluvian response. >>> we lose the heat wave but the humidity will more than make up for it. i

mr. softy suing the competition accusing a rival ice cream truck in queens of stealing old familiar tune. >> chelsea manning, the transgender national security leaker has been busted for breaking get this. i was at my shop tied up with a customer when i realized the time. i had to get to the bank before it closed, so i made a break for it. when i got out it was almost closing time. traffic was bad. i knew i was cutting it close. but it was ok. i use td bank. it's got the longest hours and stays open an extra ten minutes every day. i'm sid. and i bank human at td bank. >>> controversy is swirling over a sound of summer that may make your inner child rejoice, the mr. softy truck. >> if if you are me, you do this. mr. softy losing his good humor accusing a rival truck in queens of stealing his jingle. josh einiger has the scoop. >> reporter: it's just 16 notes in the key of e flat and to children everywhere the jolly jingle means one thing. >> it means that we can go outside and get some ice cream

do you think trump is going to come out softy and try to play mr.s going to come back trump style tonight? >> i think he's going to be mr. nice guy, mr. reasonable, trying to show he's a credible candidate. >> chuck, your bet on that, is he coming in with a change-up or throwing it fast? >> i think the first hour i don't think he can do it for two full hours. i think he will reluctantly go after somebody. i wanted to be civil. you know, i came in here, can't you just see it is it? i think tonight is more about jeb bush than donald trump and the bigger test tonight is jeb bush. i think he's got a lot more on the line. >> well, because he's fading is one reason. michael? >> i think trump plays it soft for the first quarter and a half. i think he unwinds in the first half of this. and i'm really looking at kasich. i think this is an opportunity -- chuck is right. jeb has got to perform but kasich has nothing but upside. >> more people come to me the center left -- not left but center left or center right. i hear from more people closer to the center wh