mr. robb, can i ask you, you mentioned prepared foods? i'd be really interested in seeing where you're taking that. i come from the uk, you'll be aware of marks and spencer'sputting in ready-made tv dinners, refrigerated microwave food, essentially, but with very high margin that will bring professionals in once or twice or three times a week in order to load up for the evening. they made a lot of money out of that. and that doesn't really occur in this country. i wonder why, whether you're changing that or the supply lines are simply way too long here. >> well, i think if you're -- i couldn't hear all of the question, but i think if you come in here, you're going to see there's some tremendously new excited prepared foods choices. very convenient. lots of self-serve, lots of order and order ahead, lots of new prepared foods ideas in terms of mix of products and recipes and lots of fun options. >> it is different in here. i know that with prepared and easy tried that here in l.a., that concept did not work out. l.a. is a really hard market to start a new grocery concept. so why did you pick here? >> let's remember we've been in los angeles for a really lon