mr. steinmetz? >> i'll just comment on the second point about the affordability, because i really think it again, we have talked got it a few times, in this hour and i really think it's key to the future of our ability to educate students to keep this affordable. and it really requires some creativity on the part of universities moving forward to do this. and so for us, for example, in the addition to the alliance that we joined, et cetera, we're looking at ways to use the nontraditional sources of revenue instead of increases in tuition, so that we can get a hold on that issue. so one of the examples, one that got a lot of press not too long ago is that we private advertised our parking operations here, and that -- and received a payment of $483 million that could be put into the endowment and that $483 million

mr. steinmetz, you're saying that this money stays within the athletic department? >> yes, it's -- well, some of it does, because it depends on who's running the concessions or who's running the parking et cetera, they're -- so to speak, their vote is on their own bottom. so they have to exist in revenue that they where in, the interesting thing about that article is that it doesn't -- afternoon the city of columbus, there's 106,000 fans inside the stadium for these games and several hundred others who don't go in the games, but enjoy the city of columbus, these are individuals that are in the restaurants, that are staying in the hotels, et cetera. there's this other indirect effect that particularly ohio state football has on the economy and on the region. and one other thing is, ohio state has 36 varsity sports. and we want to always talk about the major revenue sports, thinking particularly of football and basketball and we sometimes forget, that those two revenue sources are also supporting the athletic experience of about 1,000 student athletes that are part of

mr. steinmetz, we want to thank you for your time and everybody at ohio state university. thank you very much. >> well, thank you for having me on here today, greta. i appreciate it. >>> more now of cspan's interviews with university presidents and the big ten. this edition features university of maryland president wallace lowe, it's about 40 minutes. >>> today we are continuing with our month-long series of interviews with university presidents in conjunction with cspan busses, this morning cspan is on the campus of university of maryland in college, maryland, it's about nine miles from washington, d.c. and joining us is university president wallace lowe. let me begin with the headline that's in the newspapers this morning, it's that s.a.t. scores raise worry about college readiness. what are you finding on this, president lowe? are high school students ready for college? >> well, good morning, greta and welcome to university of maryland. glad that our neighbors here in the nation's capital. i think what's important to know about standardized tests such as the s.a.t. is t