mr. viguerie, what do you do for a living living? my mother went to her grave a few years ago, not really understanding what did. i was fortunate. back in. 1960s, early sixties to pioneer political direct mail. people have been raising money for a long time and they've been raising it money through the mails for charities, churches, etc. nobody could combine the two politics and the mails. and i did that in the early 60. for about 20 years, i had no competitors. and i went out there and and helped the conservative movement. and i can a case that without direct mail would be no conservative movement worthy of the name. when i did my pioneering work in the sixties, the left wasn't doing. now they're doing a better job than the are. have you always been a conservative when you even when you were growing in texas? i grew up right in pasadena, texas, outside of houston. and kids in neighborhood playing cops and robbers, you know, were 11, 12, 13 years old. i won't tell anybody. i'm not shooting robbers. i'm shooting commies. i don't know.

mr. viguerie, what you do for a living? >> guest: my mother went to work with the figures ago not would understand what i did. i was fortunate, back in 1960s, early '60s, the pioneer political direct mail. people have been raising money for a long time and they have been raising money through the mail for charities, churches, et cetera you know what had combined the two, politics and the mail. i did that in the early '60s for about 20 years i had no competitors. i went out there and help build the conservative movement. i can make a case that without direct mail the there wouldo conservative movement worthyy of the name. when i did my pioneering work in the '60s, the left wasn't doing it. now they're doing a better job than the conservatives are trying what have you always been a conservative even when you're growing up in texas? >> guest: i grew up right in pasadena, texas, outside of houston. kids in the neighborhood playing cops and robbers, 11, 12, 13 years old. don't tell anybody, i'm not shootingng robbers, i'm shooti

mr. viguerie, haveou you found t effective to use strong language against your opponent? a.k.a., negative ads that work well on tv even though everybody says they hated? >> it's not necessarily strong words. i read something recently about truman the people that would say give them hell. he said i don't give them hell i just tell them the truth and they think it's hell. so it's important to differentiate from your competition with roots in the primary or the general election. even if it's a nonprofit you want to separate yourself from all your competition out there and explain in a few words what i' is you're doing. it used to be people were exposed to a thousand or may be 2,000 messages a day. now 1 it's five or 10,000 with e internet so you've got to be able to succinctly fuel the words, identifyy your brand amanda brand by the way is when you own a category. i am a veranda. i own a category. i was the first to do political direct mail. who was the second person to fly solo across the atlantic, the second pope, remember the first -- >> you want to be the first in the ca

mr. viguerie, what do you do for a living living? my mother went to her grave a few years ago, not really understanding what did. i was fortunate. back

mr. viguerie, what you do for a living? >> guest: my mother went to work with the figures ago not would understand what i did. i was