mr. sam, ms. helen, the walton family.leaders, the ceo that followed sam walton was david glass and then lee scott and then myself. and as i have gotten to work closely with my two predecessors that followed sam and before i was in this office, i've had a chance, i think, to get to know sam walton through a lot of people. >> do you like living in bentonville. >> i'll tell you what, it's a great place to live. >> does it feel a little small sometimes? it's not cost phobic some >> it's interesting, my wife and i really viewed that as home because we have now, you know, the positive thing -- we have a daughter and a son-in-law and grandchildren very close by and a lot of great friends and a lot of involvement in the community. and it's a great place to live. >> a question right here. >> hi, jeff hornstein with peter solomon and company. the prices have been flat how do you affect that and b, how does that affect the morale of the people and the executive team? >> i think the way we address it is by improving comp store sales