mrs. wrigley and mr. wrigley bought it in 1914. mrs. wrigley thought this was her parade.he had a chair where she watched the parade. she got ill in the 1940's and in 1958, she died. the family decided there was no better place they could put it then in the hands of the city of pasadena. they gave the house to the city of pasadena. it would forever be the headquarters of the tournament of roses. >> when you look at the rose parade, there are three major aspects of the rose parade. the magnificent floral floats the marching bands that , come from across the country and we also have our equestrian units. when you look at the tradition of the parade we want to , maintain that historical perspective and those components that make up our parade. when you talk about the cost of the parade, it is not cheap. it is very expensive to put on this parade. the tournament partners with the city of pasadena and we split the cost of putting on the parade. we pay for half the cost and the city pays for the other security half. is the cost that is fastest rising for us. as we try to secure