ms. couric, who i think is a talented broadcaster. i think you feel the same way. talented' reads the teleprompter. perfectly right when she says cbs was in third place 13 years before she got there. but she lost audience as well. dan rather lost it, she lost it why couldn't she bring people in. >> the honest answer, bill, and i'm in good company with, i think i mentioned this last week to you, william goldman the fellow who wrote butch cassidy and son dance kid comes to predicting world of entertainment nobody knows anything. the honest answer is nobody knows for sure. what i have suggested in the past is that some people are popular in the morning. they are breakfast cereal like corn flakes. katie couric was corn flakes. you don't eat corn flakes for dinner. >> bill: got to be a why why the corn flake diet wouldn't translate. give you mine and you react to it. >> okay. >> bill: katie couric came in with a deficit because of the rather situation and cbs warnings were weak. they didn't have oprah, cbs local news and many markets was third place she came. in but the