lynne cheney. ladies and gentlemen i am a desperate housewife. [laughter] ms. swain: so, carl, there was a lot of criticism of the policies, especially among the press corps. how did this technique of humor once again work to help her image? mr. cannon: we are at war and this time and it doesn't change the coverage about the big issues of the day. but when people can laugh at themselves nancy reagan, laura bush, it humanizes them in a way that can only help them. his first year as president, he gave a nasty speech -- bob dole, john kasich -- by the end, he was hiring professional comics. he was making fun of himself being home alone. the first ladies started that relatively recently, making fun of themselves. nancy did it, she had to make fun of her husband -- that is considered ok. hillary clinton if she gives one of these speeches, the whole town would want to know. [laughter] ms. swain: this is going to be the last clip, that it is back to what -- the schools they have, social media, youtube. it is also a very difficult thing to manage. all day long, people